Create meaningful impact With Your Data
Supplying the right audience with the right amount of data in the right format increases the likelihood that a target audience will pay attention.
Let’s start with a story
1854, Crimean peninsula
A Young British Nurse
“To understand God's thoughts, we must study statistics for these are the measure of His purpose.” Florence Nightingale
“You complain that your report would be dry. The dryer the better. Statistics should be the driest of all reading,” William Farr
Nightingale created polar area diagrams
Data visualization persuaded her audience.
Her report and graphics had a significant impact on military hospital practices and conditions and saved countless lives.
Communicating Data For Impact
Global Burden of Disease
The Global Burden of Disease (GBD) is a study that measures the impact of diseases, injuries, and risk factors that shorten lives or create health loss through short- or long-term disabilities. GBD 2010 covers 187 countries, provides data for 291 diseases and injuries, and looks at 67 risk factors. 3 different metrics with a results dataset of more than 1 billion data points.
See how GBD displays the data in the right format for the right audiences.